Supporting parents means going beyond the mental load

Let’s face it: the majority of us feel like there’s never enough time. In fact, 80% of employed Americans report they "never had enough time"¹. Parents especially feel the pain from our culture of busyness, and the struggle to balance work, parenting, and personal aspirations often leads to burnout. A staggering 66% of working parents report experiencing burnout⁵, highlighting the pressing need for innovative solutions that go beyond traditional tools. With Bosa, our aim is not only to alleviate the mental load but to redefine how working families navigate the intricate balance of professional responsibilities and personal aspirations amid all the household needs.

For the 62% of working parents who admit that being a parent has been harder than expected — and the 26% noting it has been a lot harder² — Bosa offers a lifeline. Mothers, in particular, face additional challenges that come with more of the invisible domestic labor. (For example, mothers with children under 6 spent 7.5 hours on child care per day on average, while dads spent 5.3 hours³.) This underscores the need for a tool like Bosa that comprehensively supports the diverse challenges faced by families, going beyond the limitations of parent-specific tools and solving for just the mental load.

We can’t change the glorification of busy on our own, but we can build better solutions to ease the pain and create new space for parents and anyone with too much on their plate to move from surviving to thriving. We see Bosa as a solution to not only manage time better but to also enhance communication and collaboration between partners. By doing so, Bosa addresses the root causes of the time crunch, empowering working parents to reclaim their time for both personal and familial pursuits. To put it simply, if you share your life with someone, you need a shared tool that works for both of you to manage it.

Busy parents need solutions that address the reality of trying to juggle it all, including the pressure and friction it can put on relationships. They need transformative tools that not only eases the burdens of domestic responsibilities but also establishes a solid foundation for improved communication and collaboration. With Bosa, working parents have the power to break free from the cycle of burnout and reclaim their time, fostering a balanced and fulfilling life for themselves and their families.

At a time where more than 19.7 million US parents experience burnout^4,5, it’s more than time to go beyond traditional solutions to redefine partnership in the modern working family. With Bosa, working parents can aspire not only to manage the mental load but to thrive in all aspects of their lives, creating a future where balance, communication, and collaboration are the cornerstones of a successful and fulfilling family life.

1. https://hbr.org/2023/03/beware-a-culture-of-busyness

2. https://www.pewresearch.org/social-trends/2023/01/24/parenting-in-america-today/

3. https://www.pewresearch.org/short-reads/2023/05/09/facts-about-u-s-mothers/

4. https://wellness.osu.edu/sites/default/files/documents/2022/05/OCWO_ParentalBurnout_3674200_Report_FINAL.pdf

5. https://www.bls.gov/news.release/pdf/famee.pdf